In this new and improved world of fitness where gym goers are using all kinds of apps and online fitness tools to up their fitness game, gym owners are also focusing on meeting the pace. Technology is not just an accessory in the fitness industry, it is a necessity now.
Having a modern fitness center is not just about getting the best equipment and the most qualified trainers, the gym experience is now heavily digitized. For a tech-savvy gym, an unfaltering internet connection with a plan that fulfills the operational needs as well as the needs of clients is imperative.
Take a look at Cox internet plans and see what works for your enterprise.
Take Your Gym Through the Digital Revolution
There have been countless innovations and online fitness tools in the fitness industry. Keeping up with these trends will not only provide ease to your clientele, it will also increase their loyalty and your popularity. With a little bit of forward-thinking, you can curate an unmatched experience for your clients. Let’s look into some of these trends.
1. Online Training
Since after the pandemic, gym owners have observed their clients opting for a more hybrid training program. There are a number of virtual offerings or online fitness tools you can adopt to facilitate your clientele from live video classes to personal consultation calls. Additionally, you can hold training sessions for workouts and nutrition virtually.
This can reduce foot traffic in your gym, opening up more space in the gym to accommodate new clients. This creates a sense of empowerment in the gym-goers knowing that they are sticking to their goals not just at the gym, but outside as well.
Always remember to upsell your virtual offerings digitally. Get the word out on your socials and get a newsletter out to your clients.
2. Smart Equipment
Getting a gym up and running is not very difficult. The real challenge is scaling your fitness business. In this day and age, smart devices have taken over every aspect of our lives. This applies to gym equipment as well. It is important to invest in cloud-connected equipment or online fitness tools.
This type of machinery comes in handy in keeping the staff, trainers, and members connected. With this technology, fitness centers can provide a unique, 360-degree experience with real-time analysis.
There now is weight lifting equipment that can auto-spot you. The possibilities smart gym equipment offers are endless. On-demand workout menu, connecting to trainers, uploading your session data, vitals, sets performed, and calories burnt are all features that smart equipment offers.
3. Wearable Workout Gear
Wearable devices have become very popular among fitness enthusiasts in the past five years or so. They play an instrumental role in bettering their fitness journey. There are also other things like a sense of accomplishment and positive reinforcement that come with wearable devices.
It is expected that wearable technology with advance even more with the next generation. Invest in a tech solution that integrates your equipment with wearables, creating new ways for gym-goers to stay on top of their workout goals. This can also help your trainers to operate intuitively with all this data while coaching.
Encourage your gym member to download your app and track their schedules along with their rewards, and ranking on the leadership board. Since this FitTech strategy is relatively new, there is a high likelihood of standing out from the competition.
4. Artificial Intelligence
You can say goodbye to a lot of manual labor by incorporating artificial intelligence at your fitness center. Some of the things it can assist with are registrations, customer support, and client data management. These functions help prevent losing sales during non-business hours.
By saving the capital spent on these functions, you can invest in getting more trainers on board. Another great application of AI is gaining statistical calculations to predict business growth and gain insights on future steps and improvements.
5. Virtual Reality
Virtual reality adds an interesting layer to the gym experience through gamification. Wearing a headset improves workout experience and performance. Gymgoers tend to display more strength and motivation in VR settings.
Using this technology can enhance the potential of your clientele while making your fitness center an ultimate hotspot. It can help your attendance and retention rates soar.
6. Client and Staff Management Software
Previously used in many industries, POS software is finding its way into the gym business very swiftly. They make way for a streamlined gym experience for your clients and help you manage operational activities better as well.
Keeping your data in one place can help optimize your business and help save time and energy. Gone are the days when you needed to keep a paper trail of all your purchasing and client data etc. It is advisable to use two separate software for clients and staff respectively.
Wrapping Up
There is no getting away from technology. Fitpreneurship is all about FitTech now. It can redefine how members interact with their gym and how they feel about their fitness goals. Staying in the fitness business essentially means bringing your gym into the revolutionary transition through innovative online fitness tools.